I build systems
that bring order
to chaos.
Growth infrastructure, automation, AI workflows, and new product bets.
Where I've worked on systems
Marketing Orchestration
Event-driven comms infra across CRM, WhatsApp, and analytics — trigger-based, not manual.
Growth Systems
Funnel instrumentation, UTM normalization, multi-touch attribution. ₹1Cr revenue impact.
Platform Builds
CMS, scheduling services, state machines. Operator-level tooling for content and events.
AI Workflows
LLM orchestration, NLP2SQL, generative pipelines. 25% faster reporting via consolidated analytics.
Currently building
MyThirdPlace
Community & events infrastructure
MereKapade
AI-assisted commerce experiment
AI Orchestration
Multi-agent pipelines with eval gating