Work

    Only shipped, production systems. Structured, operator-level documentation. No philosophy. No unfinished experiments.

    Marketing Orchestration

    Event-Driven Comms Infrastructure

    Built event-driven comms infra across CRM, WhatsApp, and analytics platforms. Replaced manual broadcast workflows with trigger-based orchestration.

    CRM · WhatsApp · Analytics · Webhooks
    Automated 70% of event communications pipeline
    View case study
    Growth Systems

    Growth Event Engine

    Designed the event tracking engine powering growth funnels — UTM normalization, multi-touch attribution, and conversion instrumentation end-to-end.

    UTM Framework · Funnel Instrumentation · Attribution
    ₹1Cr revenue impact via funnel optimization
    View case study
    Platform Builds

    CMS & Scheduling Platform

    Shipped CMS platforms and scheduling services with workflow state machines. Operator-level tooling for content, events, and automation.

    Strapi · Next.js · State Machines · Cron
    Enabled 40+ events/month at scale
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    AI Workflows

    LLM Orchestration Pipelines

    Built LLM orchestration layers, NLP-to-SQL query interfaces, and generative pipelines for content and data workflows.

    LLM Chains · NLP2SQL · Generative Pipelines
    25% faster reporting via consolidated analytics
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