Website Rebuild for a Mental Health Platform
Full website rebuild for a mental health startup — SEO implementation, lead capture quiz, structured content architecture, and deployment pipeline.
Overview
A mental health platform needed their website rebuilt from scratch — better SEO, a lead capture mechanism, and a structured content architecture that could scale.
Context & Role
Freelance engagement. Owned the full rebuild — scope definition, technical architecture, implementation, and deployment.
What Shipped
Complete website rebuild with SEO-first architecture — sitemap, robots.txt, meta tags, structured data. Mental Fitness Quiz as the primary lead capture mechanism. Content architecture designed for scalability. Delivered in 3 priority bands with clear scope boundaries.
Product Decisions
Prioritised SEO fundamentals before visual polish — the site needed to be discoverable before it needed to be pretty. Designed the quiz as a progressive engagement tool rather than a gated form.
Lessons
Scope-of-work documents with priority bands prevent scope creep and set clear expectations. SEO implementation from day one compounds over time.